Rakhi with Zomato

Two knights in full armour, built to protect and to fight, turn out to be a big sister and her little brother celebrating Rakhi: teasing each other and looking out for each other, like any siblings.

Episode ANostalgiaA trip down memory lane, from the rakhi to their childhood.

Episode BUGC unboxingA fast AI UGC unboxing: two teenagers on a Zomato high.

Campaign: Rakhi 2026
Format: AI campaign · 2 episodes
Built with: Higgsfield Cinema Studio · ChatGPT
Role: Idea · AI direction · edit
Timeline: 3 days, both episodes
Ran on: Meta, YouTube + Google · paid, 4 formats

The idea

Knights on the outside.
Siblings on the inside.

What Rakhi means

Raksha Bandhan, or Rakhi, means “the bond of protection”. A sister ties a sacred thread, the rakhi, around her brother’s wrist, and he promises to protect her. Today it’s celebrated as siblings protecting each other, whoever is older, whoever is stronger.

Why knights

Knights are protectors by trade. So the armour isn’t a gimmick: it’s the festival made literal. Two knights in shining armour, protecting each other, and still teasing each other like every sibling does.

The thinking

The brief

A Rakhi campaign for Zomato, built to bring back past users and win new ones, with a minimum ₹150 off.

The disruptor

Scrolling at light speed, you stop for two knights in an Indian home doing cute, ordinary sibling things. Knights are meant to protect or to fight. Here, they're just living their lives.

The story

An elder sister and her younger brother celebrate Rakhi, and take a trip down memory lane through all their little banter. The only difference: they're knights. It could even be how they imagine themselves, and we'd never know.

The three pillars

The armour

A hard shell that makes every soft moment land harder.

The siblings

Banter, teasing and care, read entirely through body language.

The phone

Shot like a family's iPhone videos, so it feels like a memory.

Two episodes, two moods

Episode ANostalgia

The rakhi is tied, then we drop into their childhood: play fights, a blanket fort, a first ride, a kite on the roof. Scored to feel like remembering.

Episode BUGC unboxing

A fast AI UGC unboxing: two teenagers at the dining table, on a Zomato high. Scored to match.

The look

An iPhone, not a cinema camera.

The other films in this portfolio are built like cinema. This one is built to feel like a family's phone videos from around 2015: imperfect framing, a raw grade, nothing pretty about it. AI defaults to polished, so every prompt pushes it the other way.

The camera is a personthe camera is a third sibling filming, not a cinematographer

Name the real deviceiPhone 17 0.5× ultra-wide handheld clip

Phone flaws as behaviourAuto-exposure wobbles once as it reads the bright hallway

A human operatora small bump when the person filming laughs

Cinema, taken outCinematic dolly moves, tripod stillness, music, slow-motion

It ends like a phone clipClip ends mid-action, unresolved

Stills

Episode A: the two knights in a play fight — Episode A · Nostalgia

Episode A: the knights inside a blanket fort — Episode A · Nostalgia

Episode A: a first bicycle ride — Episode A · Nostalgia

Episode A: flying a kite on the roof — Episode A · Nostalgia

Episode B: opening the Zomato bag at the dining table — Episode B · UGC unboxing

Episode B: the sushi tray comes out of the bag — Episode B · UGC unboxing

Episode B: both knights with their arms up — Episode B · UGC unboxing

How it was made

Both episodes were made with AI in three days. The armour comes first, shared by both; then each episode opens its own process. If you'd rather keep browsing, skip to the next project →

The armour
A · Frames first
A · Scene by scene
B · UGC unboxing
Formats

Both episodes

Choosing the armour

With no faces, the armour is the whole performance. Two directions were tested side by side.

Sister · polished silver, character sheet — Sister · polished silver

Brother · polished silver, character sheet — Brother · polished silver

Option A · polished

Sister · dark steel, rose trim, character sheet — Sister · dark steel, rose trim

Brother · blued steel, copper trim, character sheet — Brother · blued steel, copper trim

Option B · real knights · chosen

Sister · as a child, character sheet — Sister · as a child

Brother · as a child, character sheet — Brother · as a child

Growing up · the child versions

Both episodes

Two episodes, two ways of making them

The armour is shared. After that, each episode was made differently, and each card opens its own process.

Episode A · Nostalgia

Frames first.

Then motion, one scene at a time.

Episode A

Frames first, then motion

Nostalgia isn't one montage prompt. Every memory has its own place, mood and emotion, so each scene was built as a still frame first (location, action, exact spot) and only then brought to life, one scene at a time.

Start frame: the rakhi on his wrist — The rakhi

Start frame: looking up the tree — The tree

Start frame: pushing the bicycle — The first ride

Start frame: the height marks in the hallway — Height check

Start frame: the kite spool on the roof — The kite

Frame → prompt → shot · ChatGPT for frames and prompt drafts · Higgsfield Cinema Studio for motion

Episode A

Nostalgia, scene by scene

Each scene's prompt, beside the raw generation it produced. Then the few seconds that made the cut: of 64 seconds generated, about 7 made it in. The hardest shots were solved by smart editing.

00 / 13

Prompt · The rakhi

Generate ✦

That's Episode A. Up next:

Skip to the formats ↓

Episode B · AI UGC unboxing

One montage.

One location, one prompt. A fast unboxing on a Zomato high.

Episode B

The UGC unboxing, beat by beat

One location, so this one was written as a single montage: a fast UGC unboxing with a dish manifest, a choreography rule and a camera law. Every beat plays beside the line that made it.

00 / 13

Prompt · Two knights, one Zomato drop

Generate ✦

That's Episode B. Up next:

Skip to the formats ↓

The campaign

Two episodes, eight adapts

Both episodes ran as paid dark ads across Meta, YouTube and Google. One film is cut four ways because every placement frames it differently: YouTube plays it wide, the Instagram and Facebook feeds favour square and 4:5, and Reels, Stories and Shorts fill the whole phone. Every shot is composed to hold up in all four. Press play on any of them.

Episode A · Nostalgia