Payday Party
An office moves in perfect, joyless sync, until one woman orders Zomato. Her first bite breaks the rhythm, and the whole floor follows her into a party.
- Campaign
- Payday orders
- Format
- AI film
- Built with
- Higgsfield canvas
- Role
- Concept · AI direction · edit
- Year
- September 2026
- Timeline
- About a week, idea to delivery
The idea
The brief
Get people ordering on Zomato on payday: the day the salary lands.
The insight
Office food is usually bland and routine. The day it gets good is the day someone orders Zomato at the office, and suddenly there are pizzas, a feast, a reason to celebrate. Zomato is what turns an ordinary office day into a good one.
The story
An office run on hierarchy and routine. Everyone wears the same shirt and tie, eats the same bland food, and moves in perfect, joyless sync. One woman has already stepped out of line, with her red hair and no suit. She orders Zomato, and her first bite breaks the rhythm.
One by one, the office follows. Everyone orders, the feast begins, the music kicks in, and the energy keeps climbing until the sterile office has become a party. The film breaks a rhythm, then builds a new one: an absurd, carefully crafted way to say that Zomato brings the good vibes.
The three pillars
An office that runs like a machine, built to be broken.
Real food, eaten and enjoyed on screen. Every bite sells the order.
The party the food unlocks, and the final gag that sends you to the app.
Why red
Red pops instantly, against white or against petrol blue. And only two things in the world are red: her hair and the Zomato bag. That's the connection. She carries the brand in her blood, so the one who changes the world is the one who is already a little bit Zomato.
Red, in every world
The rooms change. The red never does.
Stills
How it was made
Built entirely with AI, and run like a real shoot: casting, a world, food styling, camera moves and an edit. Everything below follows the film in the order you see it on screen. If you'd rather keep browsing, skip to the next project →
- The sterile office
- The first bite
- The party
- The fall
- Payday Party
Act I
The sterile office
A room that runs like a machine, and the one woman who doesn't.
Act I
Cast the hero
Every film starts with its people.
The heroAct I
Build the world
A world for her to break: an office that runs like a machine.
Designed · the row of sterility
Act I
Order in, not dine out
The food had to say one thing: this arrived from Zomato.
Felt empty01
Read as a bar02
Still a plate03
Order in · chosen04
Locked asset
Final · 10mmFirst frame
Pre-production and post-production, at the same time.
Act I
One unbroken dolly-in
The sterile office in a single move: down the table, into her bite.
The turn
One crunch.
The sterile half plays as one long take, clocked to the cutlery like a metronome. Her bite lands as a single sonic crunch, and on that crunch the world flips: same bite, same girl, a completely different room.
Act II
The party
Her bite breaks the rhythm. The office finds a new one.
From here, two things only go up: the energy and the food.
Every shot is high energy, and every shot has someone eating something real: pizza, tacos, fries, chilli heat. The food is never a prop. It's what keeps the party going.
The final wipe back
One shot, fully directed.
The film ends on one unbroken ten-second take. This breakdown shows how a shot like that is directed with AI: how the references are prepared, how a real camera move guides the motion, and how a single prompt choreographs dozens of characters interacting in one continuous move.
- 01Retexture first
- 02Shoot the move for real
- 03The prompt, one reference at a time
- 04The result
The final wipe back, step 1 of 4
Retexture first
Taking one frame as the example: before references go into the prompt, they are retextured into the look of the night. These become the grade references in step 3.
Texture passBase render
The final wipe back, step 2 of 4
Shoot the move for real.
Before generating anything, the camera move was filmed for real: a fast dolly back. The AI copies only this motion, the geometry of the move and nothing else, so the shot moves like a real camera.
The final wipe back, step 3 of 4
One prompt, every department
The whole shot is directed in a single prompt. Here it is, element by element.
The final wipe back, step 4 of 4
The result.
The end card
Credits
- Concept, AI direction & production
- Sreeram
- Creative direction & story
- Sreeram, with Lakshay Dhalla, Associate Creative Director
- Edit
- Sreeram, with Lakshay Dhalla
Afterlife
A film that became a reference.
Its look and the system behind it, from the casting brief to the frame diagnostic and lens test, became a visual reference for later projects at Zomato.