Sreeram

Healthy Subscriptions with Zomato

A painter is so lost in her work that her next meal never crosses her mind. It doesn’t have to: her meals are planned with Zomato, so healthy food simply arrives, on time.

Campaign
Healthy meal subscriptions
Format
AI food ASMR film
Built with
Higgsfield Cinema Studio · Higgsfield Supercomputer
Role
Creative idea · AI direction
Year
October 2026
Ran on
Meta + Google, in four formats

The idea

Zomato plans your meals, so you don’t have to.

The brief

Zomato launched four meal subscriptions: coffee, healthy, homely and breakfast. This film introduces the healthy one, with up to 35% off meal plans for anyone who starts planning now.

The insight · from the brand

A clear requirement from the brand manager: the hard part of eating well is deciding what to eat, every single day. A meal plan decides it once. You choose the days, the times, how much and what you want to eat, and healthy food arrives on time, wherever you are.

My idea · a painter, and a juxtaposition

With the insight set, my part was the idea: tell it through a painter, and cut her painting against the food so the two worlds rhyme.

She's a painter. Like anyone truly in love with their work, she loses track of time, of the room around her, of everything but the canvas. This film is for people like her: artists, and anyone in a demanding, all-consuming job.

Their meals are planned, so healthy food is simply there when they need it: on time, wherever they are, ready to eat on the go.

The three pillars

The painter

So absorbed in her work that she forgets time and place.

The house

Biophilic brutalism: a home worth painting for.

The food

Four healthy dishes that just arrive, shot close enough to hear.

The sound · playful trumpets

Painting is a fun, creative act, so the film should feel just as light. The final cut runs on music alone, led by playful trumpets, while the pictures stay close and tactile like food ASMR.

The visual idea · juxtaposition

Paint, then plate

The film plays with juxtaposition. The arc of a brushstroke becomes the arc of food being finished, bringing her two worlds together into one.

A brush drags blue paint across the canvas She rolls blue paint up the canvas The finished painting fills the wall
Paint
A spoon swirls through hummus A knife spreads red pepper purée The finished table of four dishes
Plate

Stills

Eyes closed, she takes a bite of avocado and egg toast
She looks up at her painting and smiles
A falafel on her fork, her fingers still blue with paint
Roasted broccoli and lentils on a swirl of red pepper purée

How it was made

Built entirely with AI, in the order it was made: her house, the painter, her work, the menu, the food films, her meal, and finally the cut. If you'd rather keep browsing, skip to the next project →

  1. The house
  2. The painter
  3. Her work
  4. The menu
  5. The food films
  6. Her meal
  7. The cut

Her world

A house worth painting for

The world started from a real café and became her home.

Reference frames · Piccolo Vicolo, a café in Thailand

Reference: Piccolo Vicolo, broken plaster revealing brick
Reference: Piccolo Vicolo, a ribbed-glass corner with plants and wood
Reference: Piccolo Vicolo, a fig tree growing through concrete
The painter at home: a concrete and glass house full of plants, her painting on the wall Designed · the painter's house

Her world

Dress her in her work

Before she says or does anything, the clothes tell you she's a painter.

Character sheet: the painter from four angles in a paint-splashed red jacket and navy shorts Character sheet · four angles
At the table, her fingers are still blue with paint
At the table, still blue

Her world

Lost in the work

The painting was its own film, written as a cinematography and axis montage: every camera position chosen to reveal scale, craft or emotion. As each line lights up, the shot it created plays beside it.

00 / 13
Prompt · The painting film 

              Generate ✦
            

            

              
    
              
    
              
      
            
      
          
      
        
      
      
      
    
      

    
      
      
      
        
      
          
      The food
      
          
      Build the menu
      
          
      Then the food. Four healthy dishes, each built from a real reference photo, all governed by one master board.
      
          
      
          
      
        
      
        
      
          
      The master food board: the four hero dishes on the jade table, the green brutalist room, materials, daylight and colour
      Master food board
      
          
      
            
      
              Reference: falafel and hummus bowl
              Reference: avocado and soft egg toast
              Reference: chicken in coconut curry
              Reference: lentils and roasted vegetables on a purée
              
      Reference
      
            
      
            
            
      
              Built: falafel and hummus bowl
              Built: avocado and soft egg toast
              Built: chicken in coconut curry
              Built: roasted broccoli and lentils on red pepper purée
              
      Built
      
            
      
          
      
        
      
      
      
    
      

    
    
      
      
      
        
      
          
      The food
      
          
      Three prompts, three food films
      
          
      The food was generated as three separate films, each from its own prompt. As each shot lights up, so do the filmmaking decisions written into it: lens, camera, movement, focus, light, continuity. The video beside it plays exactly the shot they created.
      
          
      
        
      
        
      
          
      
            
      
              
      
              00 / 34
            
      
            
      
              Prompt · Video 1 · Dish portraits
              
      
              Generate ✦
            
      
            
      
              
        
              
        
              
          
            
          
          
          
        
          
      
          
    
          

    
          
      
          
        
          
          
          The food
          
          
          Her meal
          
          
          The meal was its own film too: the moment the work stops and the food is simply there. Written as an emotional progression, it plays shot by shot beside its prompt.
          
          
          
        
          
        
          
          
          
            
          
              
          
              00 / 11
            
          
            
          
              Prompt · The meal film
              
          
              Generate ✦
            
          
            
          
              
            
              
            
              
              
            
              
          
              
        
              
      
              
    
              

    
    
              
      
              
        
              The edit
              
        
              The cut: paint, plate, meal
              
        
              Three separate films, her painting, the food and her meal, come together in one 13.6-second edit. The edit alternates her painting with the food being finished, then lands on her eating, twice, before the offer. Each shot below is drawn at its true length and coloured by the film it came from. Select one to watch the film from that moment.
              
      
              
      
              Her paintingFood filmsHer mealThe offer · dish portraits
              
      
              
          
          
          
          
          
          
          
          
          
          
          
          
          
          
          
      
              
      
              0s3s6s9s12s13.6s
              
    
              

    
    
              
      
              
        
              The campaign
              
        
              One film, four adapts
              
        
              It ran as a paid campaign across Meta and Google. One film is cut four ways because every placement frames it differently: YouTube plays it wide, the Instagram and Facebook feeds favour square and 4:5, and Reels, Stories and Shorts fill the whole phone. Every shot is composed to hold up in all four. Press play on any of them.
              
      
              
      
              
        
              16:9Landscape · YouTube in-stream ads, Google video
              
        
              1:1Square · Instagram + Facebook feed
              
        
              4:5Vertical feed · Instagram + Facebook, the most screen in the feed
              
        
              9:16Full screen · Reels, Stories, YouTube Shorts
              
      
              
    
              

    
    
              
      
              The end card
              
      End card: Healthy meal subscriptions, Zomato, up to 35% off on your meal plans
    
              

    
              
      
              Credits
              
      
              
        
              Concept, AI direction & production
              Sreeram
              
      
              
    
              

    
    
      Next project
      Rakhi with Zomato →